Search Engine Optimization - SEO using Pinterest
Using these 11 Pinterest tips will help you make your Pinterest
SEO friendly and that will go far in helping you make the most out of
Pinterest, as a marketing channel for your business.
It's important to learn and understand how to maximize
search engine optimization (SEO), in order for you to
get the most out of your time using Pinterest for marketing purposes.
When your goal is marketing your name, brand, blog or website on Pinterest:
You can pin all day long, but if you don't know which relevant keywords,
long-tail keywords or key-phrases to use and you're not optimizing your
pin-board names and description for relevant keywords, using an
effective keywords strategy, you're probably wasting your time.
1) Your Username should be Optimized.
On Pinterest you can choose a username that is a keyword.
If your username is a keyword or key-phrase for your niche,
this will help a lot because, whenever someone types that
term into a search bar, your pin-boards will come up in the search.
When you put a keyword in as your username, you'll get a lot more
followers and most important - targeted followers.
SEO Optimize Pinterest.
2) Develop a Keyword Strategy for Pinterest.
Before you make your first pin-board, think about what your goals are for.
Pinterest and how you want to appear to the world.
You've likely already researched keywords and hopefully have hundreds.
good keywords, long-tail keywords or key-phrases to choose from.
Now it's time to set out your keyword strategy on Pinterest, to make it.
Match what you're doing on your blog or website and with other social media channels.
3) Link Back to Your Blog or Website - Always.
Each pin you create you can link back to your site and back to specific.
pages of your site or blog.
Take advantage of this and make sure they link back to many different
posts and pages and not just go to the home page of your website.
Remember that when you make pins link back to landing pages on.
Your website, they should be specific and relevant to the pin.
4) Create Optimized Pin Descriptions.
Making use of the description area for your pins is one of the best ways to.
improve Search Engine Optimization of your Pinterest channel.
And Pinterest is giving you a big space to work with.
Include relevant keywords and URLs when appropriate, but make them readable.
You are pinning for people not search engine bots.
5) The About Section should be Full Keyword-Rich.
The about section Pinterest gives is generous-sized.
It's good, because you have place to fill with information,
explain how yo are going to help them solve a problem,
tell your story and even use keywords within the text when doing so.
Of course, just don't force or stuff it.
Using keywords and long-tail keywords within the about section is a
smart idea as it will help your customers find you when they search for those keywords.
6) The Home for All Images on your Boards should be your Website or Blog.
Everything starts and ends with your website or a blog.
Start by creating a blog post with the image, infographic and post,
creating pins and boards, then pin to the relevant board from your website,
this way visitors always link back to your site.
7) Use Relevant Hashtags #.
Like most social media today, Pinterest also supports hashtags.
Use hashtags well and they will pay off.
Hashtag your keywords, long-tail keywords and key-phrases.
Give thought to what the hashtags should be and how they
relate to your niche before including them.
8) Watermark Your Images.
Someone might take your picture and try to use it as their own.
It's important to watermark every image you own with your
logo and URL.
Watermarking can help with SEO, just remember to do so as
unobtrusively as possible.
9) Re-Pin Items That Carry Your Keywords.
Look up your keywords, and re-pin other people's pin-boards and
pins that carry your keywords.
In addition, follow other people's pin-boards and their followers -
just a few each day to help build your own following.
10) Add ALT Text on every Image.
When you upload an image, or put an image on your website,
you have something called an ALT tag or text.
This is an area where you should use keywords to describe the image.
Don't just say "Horse" - say something like "This picture is of my
Arabian horse that I took using my Canon Eos 1.".
This type of ALT tag would be relevant to a pin-board devoted to
Arabian horses or photography.
11) Create Themes for Pin-boards.
Create themed pin-boards, where the theme fits with your niche and is a
keyword for your niche, don't just randomly post pins.
This gives your followers more in-depth information about your
niche and for you, more areas to include keywords in.
You can think of pin-boards as categories like you have on your blog if that helps.